Wrap it Up owners
Roberto Vidal and Veronica Garcia with their daughter (center) Veronica Vidal at their new Wrap It Up location at 104 W. Ninth St.

Couple Open Dream Tex-Mex Place on West Ninth Street

February 4, 2020  |  Kevin Collison  |  3 min read

By Kevin Collison

The former City Center Square’s loss is a tasty gain to the Ninth and Baltimore food scene with the opening of Wrap IT Up Tex Mex Grill at 104 W. Ninth St.

Veronica Garcia and her husband Roberto Vidal had to relocate when the food court at City Center was closed as part of a renovation of City Center, now called lightwell, by its new owner SomeraRoad.

They’ve found a new space three blocks away for their Tex-Mex grill in a historic building owned by Denver developer Craig Slawson. Now the couple are back to preparing fresh breakfast and lunch offerings including burritos, tacos, fajitas and salads.

The couple came to Kansas City 20 years ago from Guadalajara, Mexico. He worked for the El Conejo bus line and she had a job with what was then Time Warner. But they always longed to start their own business.

When their last child left home in 2011, they decided it was time to take the risk. They purchased Wrap IT Up which was then operating in the City Center food court.

“It used to be more Tex than Mex and I started incorporating three generations of recipes from my grandmother and from his mom and mine,” Garcia said.

They pride themselves on using the freshest and healthiest ingredients in their food.

Veronica Garcia fixes a burrito. The couple emphasizes the freshest and most organic ingredients for their home recipes.

“The reason we’re unique and people love this place is we use organic foods as much as possible,” she said. “Everything is fresh. My husband chops the produce every day.

“Our philosophy is to give our customers food the way we want to eat. We have our own signature salsas and marinades. Nothing is fried, it’s all steamed and oven done.”

And it’s worked.

Since opening last week, not only have their former customers from the food court found their way to Ninth Street, but residents of nearby buildings as well.

Garcia also enjoys being close to several other places including the new Mildred’s, the Milwaukee Deli and Banksia.

“It’s good for us to have competition,” she said.

The hours are 8 a.m. to 3 p.m. Mondays through Fridays, and 8 a.m. to 1 p.m. Saturdays and Sundays.

in addition to Wrap IT Up, Slawson and his firm, Epoch Developments, also has added two other tenants to the buildings he owns around Ninth and Baltimore.

DeVyne Spa is offering body, facial and waxing treatments as well as manicures and pedicures at another space at 104 W. Ninth St.

In addition, Caro, a spa featuring photo-ready facials, makeup artistry, eyelash extensions and beauty care produces has opened in space in the former Kansas City Club building at 918 Baltimore.

“Customers have been asking for additional food and service offerings since we began curating for the district,” Slawson said in a statement.

“We are excited to bring a locally owned merchant offering fresh and ‘green’ food and two local spa services to meet the need.”

(Editor’s note: Beginning in December 2019, CityScene KC has become a paid subscription publication)

Tags:

Reading these stories is free, but telling them is not. Start your monthly gift now to support Flatland’s community-focused reporting.

Nick’s Picks | Fan Fest, Streetcar, Liquor and More …

June 8, 2026

World Cup Begins The wait is finally over. The first ball of the 2026 World Cup will be kicked Thursday, ushering in 5 ½ weeks of competition across the United States, Canada and Mexico. It’s also opening day for Kansas City’s FIFA Fan Fest at the National World War I Museum and Memorial—our first real…

Related Stories

Nick’s Picks | Messi, Jail, Buses, and More …

World Cup Team(s) Arrive It’s starting to feel real. The first World Cup team has landed in Kansas City. Defending champions Argentina touched down at KCI airport on Sunday and will begin practicing today at Sporting KC’s training facility in Wyandotte County. Much of the attention, of course, is focused on Lionel Messi. The soccer…

Read More >
The Heart of the Nation exhibit in the IKEA store in Merriam, Kansas, "celebrates the extraordinary work of artists, art educators and cultural leaders ... that define Kansas City's evolving artistic landscape." Jeremy Bell's work is part of the exhibit.(Mike Sherry | Flatland)

World Cup ‘Statement Piece’ Evokes Best Version of Kansas City

Before I moved to Kansas City almost 56 years ago, I had been here only once — for a brief visit to the Kansas City Press Club when I was attending the University of Missouri School of Journalism. But because of that visit and the fact that I grew up in the Midwest (Woodstock, Illinois,…

Read More >
The Center for Digital Inclusion's Technology Education Program helped Jodi Whitt break a cycle of incarceration. (Taylor Doyle | Flatland)

KU Center Helps Women Gain Foothold After Incarceration

A flier from her probation officer was the turning point for Jodi Whitt, who had spent more than two decades in and out of the criminal justice system. The piece of paper introduced Whitt to the Technology Education Program offered by the University of Kansas’ Center for Digital Inclusion. Since 2019, Whitt has risen through…

Read More >