Kyle Geary — The Hale Center for Journalism Entrepreneurs packed into the auditorium at the Kauffman Foundation on an unseasonably chilly Wednesday morning to listen to presentations from two local startups: yurJURY and My Strategic Shopping. First up to the plate was yurJURY. Chris Lucas is the CEO and founder of the online startup which, according to him, allows lawyers to “pre-litigate their cases using online panelists.” The Kansas City–based company officially launched in March, but Lucas says that he first came up with the idea in the early 2000s. Lucas practiced law in the 1990s and wanted to find a better way to find out what his cases were worth and how jurors would react to the information presented to them. The service has two challenges to overcome. First, it needs attorneys to use the service. yurJURY costs attorneys $500 per case, but Lucas says that is minimal for attorneys. Second, it has to persuade individuals of varying demographics to act as jurors. Lucas says that, in order to do this, they offer a small monetary incentive on a per-case basis to each juror. He believes that this information-bearing system will be widely popular amongst the law practicing community. “The response rate from attorneys has been amazing,” Lucas said. “I have not had any negative comment from any attorney. We’ve had many of the top attorneys in Kansas City endorse it and are going to use it, they are just waiting for a case to do it.” yurJURY’s current website is a prototype, with an ability to handle a limited…...